Week 3: Mickey gives the A-O-K to Netflix & Chill

Do you like to Netflix and Chill? Netflix was not such a ‘chilled’ introduction for the Hollywood economy.

Much like Amanda Hocking, Marc Randolph and Reed Hastings saw a need in the digital market, where the use of the internet and online streaming was undoubtedly useful for the convergence culture – however had detrimental revenue effects for the producers. With large media conglomerates, such as Disney, 20th Century Fox, Universal Studio’s and Warner Brothers struggling with scalability and unpredictability of their blockbuster hits, the new platform offered unbeatable distribution and market access.


This was a new, exciting and terrifying opportunity that required balance on behalf of both the traditionalist film industry and emerging digital technologies. Netflix needed the Studios and the Studios needed Netflix. In order to be successful however, required two changes – artists and creators must embrace the idea of free access and businesses should seize opportunity, enabling it and allowing it to grow.

With intellectual property rights as a main concern, it was vital that both producers maintained contracts enclosing details of intellectual property rights, distribution and content creation.



Week 2: Changing the Tides of the Music Medium

If you told a story, regardless of the medium, would you want it to be twisted, adapted or represented in a way that didn’t show your true character or give you full credit?

For many artists in the music industry, the extension of their voices and performances through large conglomerates and social media have angered them to regain control of the medium through which they are personified and connected with their audience. “TIDAL” is a modern example of this, where we have seen the power of the media producer and the power of the media consumer interact in unpredictable ways (Jenkins, H 2006).

With subscriptions providing access to high fidelity sound quality, high definition music video and curated editorial the medium has ensured that quality control and concentration of ownership are at the baseline of ensuring that every important story gets told and every brand gets sold…in the artists favor (Jenkins, H 2009).

Competitive Media Platforms

Operating as a convergence culture however, brings with it a world of boundless opportunities and choices, with competitors such as Pandora, Spotify and Soundcloud offering both free and paid consumer usage, Tidal is changing the symbiotic relationship by which the medium itself is influencing how we ‘the audience’, interact and receive the message ‘the music’. Although the societal changes introduced by Tidal include a more personalised experience with the artists themselves, are we truly going to adopt the new invention or innovation as an active participant? Or does it force ourselves to re-adopt the pure role of the consumer.

Here are some ways the service has attempted to include society as an active and content sharing protagonist. Would you try it??


Week 1: I’m Back, Bloggers

So here I am again, submerged in another DIG subject in my fifth year, funnily enough studying a first year subject..and no I did not fail.

Having been exposed to the realm of creating an online presence with blogging, tweeting, and a previous digital artifact “MingleUOW”, I would like to think that I am somewhat of an expert. However, that is surely not the case. Having studied previous communication subjects I have been exposed to the vast and ever-changing landscape of our future and boy oh boy is it a big one. Did I mention that I am STILL LEARNING!


My “CAN DO” recommendations for 1st year students:

  • Keep an open-mind
  • View blogging as a beneficial tool for your future i.e. Employers are interested in your writing ability and your creative sense, use this as a mechanism to build a personal brand and portfolio – add your style and creative flair
  • Don’t let time slip away, although there may be a million other tasks at hand, staying on top of your workload will maintain blog coherence and quality
  • Experiment – although these may be out of your comfort zone, attempting to use different programs and applications to deliver your message could attract a larger audience…plus you might actually enjoy them e.g. YouTube video; SoundCloud podcast; Prezi infographic; Imgur meme
  • Create a Humble Abode – Where do you perform best? Creating the perfect atmosphere for concentration can be the key to entering your greatest ideas, thoughts and revelations (I personally like sitting by myself in the library)
  • Coffee…or whatever floats your boat

I look forward to meeting you all x

Week 12: The Internet of Health

Everyday objects are seemingly finding their way into our digital realm, where companies are discovering new and innovative ways to make products more modern and enticing. We all agree that is it easier when things are connected, such as our iPads, iPhones and MacBook’s, where firms are becoming more creative in flawlessly slipping everyday household devices into our ever-expanding Wi-Fi devoted lives.


With objects making carrying out daily tasks easier, what does this pose to the future of our health? Let’s take a look at Nike…

The release of the Nike FuelBand in (2012) took the world by storm when it became the new product on the market to monitor fitness related performance including pace, calories, steps and time (Nike, 2015). What this gave society, was an efficient and ground-breaking method for people to record their habits and health-related metrics as an attempt to self-reflect and self-improve (Lupton, D 2013). Funnily enough, much of this reflection was carried out whilst sitting at the computer whilst the data was uploaded.

Studies have shown that technology has stripped our manual labour in which our increasingly sedimentary lifestyle and decreased energy expenditure has resulted in increased obesity (Verify Recruitment, 2014). With the increasing release of the internet of things, including the self-lacing ‘Back to the Future’ Nike shoes, what will happen to future health of society?


Week 11: Cyber-Warries

Computers as weapons of mass destruction? If you can’t believe it, you will soon understand.

The rise of the cyber-war is upon us and it is only getting stronger where each day hackers are discovering new ways to observe us, attack us and boycott us by owning and functioning off our personal information. Hacking has seen a shift from exposing social problems and humorous antics to operating as a gargantuan surveillance system, where anyone can be monitored no matter their location (Mitew, T 2015).

We all spend a considerable amount of time creating personal brands for ourselves online, whether it be searching, uploading or following content specific to our interests. In today’s society our sexual, religious and political views place great emphasis on the career path we plan to take, with any wrong connotation on the internet carrying great detriments into our ‘real life’. What is scary is that society will never forget, the internet will not be erased or deleted, one wrong move and that is the end of our lives. But what if others could shape our identity? In extreme cases, this has observed in extremist countries where groups such as the ‘Syrian Electronic Army’ have attacked and overloaded social networking profiles with pro-Assad messages (Keller, J 2011).


Not only are individuals affected…whole nations are utilising computers as weapons of mass destruction in gaining control over the world, where recently the Prime Minister of Paris expressed concerns over not having access to society’s Snapchat and iMessage content in an attempt to monitor and ‘spy’ on popular chat communications (Griffin, A 2015). Similar events have seen the Thailand government come under attack by hacktivists, by attempting to implement a single internet gateway to monitor information from abroad (Samuth, N 2015). What I initially thought of as fun ways to connect with my friends has now become excess weight put on my shoulders, where I am continuously second guessing every move I make online. This isn’t living, this is prison.


Computers are weapons of mass destruction. Do you believe it?

Week 10: Stealing from the Rich and Giving to the Poor

“The secretiveness stems from the belief that a populist intelligence operation with virtually no resources, designed to publicise information that powerful institutions do not want public, will have serious adversaries'” (Katchadouriah, R 2010).


Arguably today’s modern day pirates, hacktivists are increasingly exerting control over large cooperation’s, where they are finding new ways to gather secret information and in a sense ‘steal from the rich and give to the poor’. What I find incredibly interesting is the rise of corporate social responsibility in modern day business operations, where monopoly firms have come under fire by society to contribute to social welfare, beyond what is required for profit maximisation (Williams, A 2000).

Funnily enough, the last few years have seen hacktivists succeed in accessing and releasing viable information from conglomerate organisations, some including Fortune 500 companies. This identifying a negative relationship between increased social responsibility and their lack of transparency in the eyes of consumers. What is also visible is the amount of young individuals around the world exposing a greater skill set of hacking, where in the past hacking relied on older talented individuals or those working within a group.

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Yes, hackers may be criminals but they keep these powerful institutions on their toes for the good of society, as they can remove themselves from the state and engage in the free flow of information (Mitew, T 2015). By exposing us to the truth, they are giving us (the end nodes) the ability to make our own decisions and allowing us not to be blinded by centralised institutions (Julian Assange, 2013). We must ask ourselves; do these firms sugar-coat their actions by pleasing society with a few good deeds?

Week 9: Digital Activism or Digital Flop?

Digital activism has become an unavoidable part of our lives, where we are increasingly becoming exposed to political unrest, social tension and charitable organisations through mediums such as Facebook, Twitter, Instagram and YouTube. With no built-in filter, zero cost of entry and an ever-expanding amount of participation, these platforms have become the centre for launching activist campaigns, in which individuals can broadcast to an entire network and aggregate a large following (Mitew, T 2015).

I want to pose the questions: Have social media platforms been used differently to propose different ideas and messages? And have these all been successful? Together, we are going to explore current examples that all of us have been exposed to!

did these social media activisit campaigns work-


This topic is highly controversial, where does one go beyond just agreeing and following a post, tweet or page about an active problem? Social media and activism needs to be effectively implemented to ensure for the justified outcome.