Week 8: Silent to Sassy

Ordinary activities and events can be elevated by tunes and melodies, where the interaction of sound and space can greatly enhance one’s experience. Noise has been used for centuries as a mechanism of power, to influence and adapt the way in which we act in our surrounding environments, in particular silent places (Whelan, A 2015).

Have you ever seen or been a part of a silent disco? What may seem like a large group of people strangely dancing and singing in silence is actually an event where individuals listen to music through wireless headphones instead of a normal speaker system. The evolution of this technology has not only aided as a mechanism to deal with noise restraints, it also acts as a central platform for which music can be disseminated to the wider world.

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It is the intangible and magical quality of the audio experience that can be controlled, changed and stopped by the end node at their discretion that often transports the individual into an immersive experience with greater meanings and social acceptance. A study conducted by Bronwyn (2015), proved the effects of audioscape in a silent disco environment, where those who danced in synchrony experienced elevated pain thresholds, cooperative behaviour and feelings of social closeness. In addition, these modern machines have allowed DJ’s to communicate with large social groups on a deeper personal level, where “once you put on the headphones, you’re immediately in on the secret”.

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Week 7: You are invited to create

Above is compilation of ‘The Simpsons’ and ‘America’s Next Top Model’ that I used to create a succinct fictional world in which interrelated characters could interact. Although this was seen as an activity of pure enjoyment, wouldn’t it be great if we were invited by large conglomerates to produce content. I mean, we do it anyway right? But, what if we were rewarded, encouraged and valued to expand on their brands stories?

Up until now, marketing consisted of developing valuable content that users wanted instead of what users could create. With the ever-expanding convergence culture and multi-device world, the role of the filmmaker has changed significantly. We are the modern day narrators, by taking content and applying our knowledge, creativity and personalisation to deliver a unique entertainment experience.

Ultimately, this new industry has been developed to deal with convergence, where synergy is met by encouraging all-users and participants to contribute to world-building. Everyday people like ourselves can take ‘The Canon’ (official content) and turn it into ‘The Fandom’ (user-generated content), by utilising different mediums and platforms to extend on the already created fictional world.

Take Dorito’s for example, who encouraged fans to create their own commercial for the SuperBowl.

I love the interaction between the corporation and the audience! Where Dorito’s has created different points of entry and encouraged a broad range of participants to highlight their skills. Today, content is marketing and marketing is content. Large brands and multi-national organisations are utilising prosumers and their creations to expand on new worlds and attracts broader audiences. Here are a few examples!

 

Week 6: Mind-Craft

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When the idea was first exposed to me, I assumed that craft and digital making encompassed pretty much everything that was created using online tools – from a quick tweet to designing an online game. However, after thorough research the terms mean much more, where the creative process of designing digital artefacts involves passion, purpose, risk, interest and a love for what is being created. Katie Bunnell defines this perfectly..

“The skilled and sensitive human interaction with technology that is involved in poetic object making is arguably central to the maker’s art. A direct relationship with tools enables the maker to engage intimately with materials and process to create finished objects with a high degree of autonomy and control over quality” 

It is here where the creation of such ideas and products allows for a unique experience, where ‘boundaries are boundless’ and the freedom of digital making has connected and taught us more about the real world, then the real world actually has. Ultimately causing the prosumers and audience to think and experiment on a much deeper level.

Funnily enough, I got completely lost and blown away when searching for digital crafts. Why haven’t I come up with something cool like these?

  1. Japanese Horse Racing 
  2. Marvel in Grand Theft Auto Hack 
  3. E-Ink Tattoo 
  4. Keeping Up With The Kardashians Remake 
  5. Black Dice and Animal Collective http://thecreatorsproject.vice.com/animal-collective/black-dice-animal-collective
  6. Artist: Sarah Ludy http://topicalcream.info/editorial/vapors/
  7. Artist: Rosa Menkman http://rosa-menkman.blogspot.com.au/