Week 5: Superman 2.0 – Helping the world one click at a time

“Oh you watched a 30minute Kony video? You must be a social activist!”

Have you ever felt empowered when signing a petition online, sharing a video about a cause, liked a non-for profit organisation, changed your profile picture to reflect a movement, used an advocacy hashtag? I certainly have until now.


The convergence culture has emerged as one of participation, where prosumers are able to interact with political unrest, social tension and charitable organisations through mediums such as Facebook, Twitter, Instagram and YouTube. So have we become more connected or disconnected? Whilst raising awareness and proving ‘the power of the movement’, such as the Egypt Revolution in 2011, these acts of heroism do little to aid the route of the problem, where they have created distractions from the real issues at heart.

We are the new audience known as slacktivists. Where platforms have become the centre for launching activist campaigns, in which individuals can broadcast to an entire network using little time or involvement. Although it may seem like an act of citizen journalism, ’employing press tools in possession to inform one another’, slacktivism is an act of of feeling valiant, included, supportive and empowered. Take a look at my presentation below to see if you are a Superman 2.0?



Week 3: Mickey gives the A-O-K to Netflix & Chill

Do you like to Netflix and Chill? Netflix was not such a ‘chilled’ introduction for the Hollywood economy.

Much like Amanda Hocking, Marc Randolph and Reed Hastings saw a need in the digital market, where the use of the internet and online streaming was undoubtedly useful for the convergence culture – however had detrimental revenue effects for the producers. With large media conglomerates, such as Disney, 20th Century Fox, Universal Studio’s and Warner Brothers struggling with scalability and unpredictability of their blockbuster hits, the new platform offered unbeatable distribution and market access.


This was a new, exciting and terrifying opportunity that required balance on behalf of both the traditionalist film industry and emerging digital technologies. Netflix needed the Studios and the Studios needed Netflix. In order to be successful however, required two changes – artists and creators must embrace the idea of free access and businesses should seize opportunity, enabling it and allowing it to grow.

With intellectual property rights as a main concern, it was vital that both producers maintained contracts enclosing details of intellectual property rights, distribution and content creation.


Week 2: Changing the Tides of the Music Medium

If you told a story, regardless of the medium, would you want it to be twisted, adapted or represented in a way that didn’t show your true character or give you full credit?

For many artists in the music industry, the extension of their voices and performances through large conglomerates and social media have angered them to regain control of the medium through which they are personified and connected with their audience. “TIDAL” is a modern example of this, where we have seen the power of the media producer and the power of the media consumer interact in unpredictable ways (Jenkins, H 2006).

With subscriptions providing access to high fidelity sound quality, high definition music video and curated editorial the medium has ensured that quality control and concentration of ownership are at the baseline of ensuring that every important story gets told and every brand gets sold…in the artists favor (Jenkins, H 2009).

Competitive Media Platforms

Operating as a convergence culture however, brings with it a world of boundless opportunities and choices, with competitors such as Pandora, Spotify and Soundcloud offering both free and paid consumer usage, Tidal is changing the symbiotic relationship by which the medium itself is influencing how we ‘the audience’, interact and receive the message ‘the music’. Although the societal changes introduced by Tidal include a more personalised experience with the artists themselves, are we truly going to adopt the new invention or innovation as an active participant? Or does it force ourselves to re-adopt the pure role of the consumer.

Here are some ways the service has attempted to include society as an active and content sharing protagonist. Would you try it??


Week 1: I’m Back, Bloggers

So here I am again, submerged in another DIG subject in my fifth year, funnily enough studying a first year subject..and no I did not fail.

Having been exposed to the realm of creating an online presence with blogging, tweeting, and a previous digital artifact “MingleUOW”, I would like to think that I am somewhat of an expert. However, that is surely not the case. Having studied previous communication subjects I have been exposed to the vast and ever-changing landscape of our future and boy oh boy is it a big one. Did I mention that I am STILL LEARNING!


My “CAN DO” recommendations for 1st year students:

  • Keep an open-mind
  • View blogging as a beneficial tool for your future i.e. Employers are interested in your writing ability and your creative sense, use this as a mechanism to build a personal brand and portfolio – add your style and creative flair
  • Don’t let time slip away, although there may be a million other tasks at hand, staying on top of your workload will maintain blog coherence and quality
  • Experiment – although these may be out of your comfort zone, attempting to use different programs and applications to deliver your message could attract a larger audience…plus you might actually enjoy them e.g. YouTube video; SoundCloud podcast; Prezi infographic; Imgur meme
  • Create a Humble Abode – Where do you perform best? Creating the perfect atmosphere for concentration can be the key to entering your greatest ideas, thoughts and revelations (I personally like sitting by myself in the library)
  • Coffee…or whatever floats your boat

I look forward to meeting you all x