With the evolvement of two completely different platforms, Apple Inc. and Google’s Android have sparked major followings who have developed preferences for the competing devices. Are you an Apple Fanboy or a Fandroid?
Apple, was initiated by Steve Jobs and Steve Wozniak in 1976, twenty two years prior to the release of the Android platform. With such a large gap in release time, consumers have become dependent and comfortable with using Apple’s appliances, as we have seen grow and adapt to attract Apple users. Now embodying three separate devices, the iPhone and its associated products have created what is known as a ‘cult brand’ (Mitew, T 2015). Apple is a cult brand, as they embrace their customers by anticipating their basic and higher needs, therefore achieving a level of customer loyalty unprecedented in traditional business (The Cult Branding Company, 2011).
“Apple doesn’t just build products, they build products that their faithful want. And, they have a variety of interesting ways of preaching and listening to the choir” (Bueno, S 2012)
The iPhone is easy, elegant and cool…yet we have become so reliant and trustworthy in the brand itself, that we are content with the fact that Apple has complete control over the platform, content and the users (Zittrain, J 2010). It is because of control, which allows Apple to exhibit such a huge profit margin, where cult brands are able to command premium prices (The Cult Branding Company, 2011).
Over time, platforms have been developed to keep up to date with the increasing demand for consumer control, openness and the free flow of information. Google’s android was created in response to the tyrannical mobile system (Apple’s iPhone), which was closed and repelled all innovators and disrupters who tried to gain entrance (Roth, D 2008).
Apple’s device was an end in itself — a self-contained, jewel-like masterpiece locked in a sleek protective shell. Android was a means, a seed intended to grow an entire new wireless family tree (Roth, D 2008).
Mobile users quickly began switching from Apple to Android, with Google’s share increasing rapidly. The platform had soon developed a large following attracted to the platforms free software which was available on a wide range of devices, access to a wide variety of independent app markets and increased connectivity.
Top 10 Android Benefits over Apple iPhone (Stevenson, A 2014)
- Better choice of devices
- Raft of wearables arriving
- Innovation reach the market quicker
- Multiple prices for devices
- Open use lets manufacturers create bespoke devices
- NFC-enabled for a cashless future
- Cross-platform nature makes it more flexible
- Customisable UI offers productivity benefits
- Apps are cheaper on Android than iOS
- A more open ecosystem