Week 7: Apple Fanboy or Fandroid?

With the evolvement of two completely different platforms, Apple Inc. and Google’s Android have sparked major followings who have developed preferences for the competing devices. Are you an Apple Fanboy or a Fandroid?

Apple, was initiated by Steve Jobs and Steve Wozniak in 1976, twenty two years prior to the release of the Android platform. With such a large gap in release time, consumers have become dependent and comfortable with using Apple’s appliances, as we have seen grow and adapt to attract Apple users. Now embodying three separate devices, the iPhone and its associated products have created what is known as a ‘cult brand’ (Mitew, T 2015). Apple is a cult brand, as they embrace their customers by anticipating their basic and higher needs, therefore achieving a level of customer loyalty unprecedented in traditional business (The Cult Branding Company, 2011).

“Apple doesn’t just build products, they build products that their faithful want. And, they have a variety of interesting ways of preaching and listening to the choir” (Bueno, S 2012)

The iPhone is easy, elegant and cool…yet we have become so reliant and trustworthy in the brand itself, that we are content with the fact that Apple has complete control over the platform, content and the users (Zittrain, J 2010). It is because of control, which allows Apple to exhibit such a huge profit margin, where cult brands are able to command premium prices (The Cult Branding Company, 2011).

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Over time, platforms have been developed to keep up to date with the increasing demand for consumer control, openness and the free flow of information. Google’s android was created in response to the tyrannical mobile system (Apple’s iPhone), which was closed and repelled all innovators and disrupters who tried to gain entrance (Roth, D 2008).

Apple’s device was an end in itself — a self-contained, jewel-like masterpiece locked in a sleek protective shell. Android was a means, a seed intended to grow an entire new wireless family tree (Roth, D 2008).

Mobile users quickly began switching from Apple to Android, with Google’s share increasing rapidly. The platform had soon developed a large following attracted to the platforms free software which was available on a wide range of devices, access to a wide variety of independent app markets and increased connectivity.

android-beats-apple

Top 10 Android Benefits over Apple iPhone (Stevenson, A 2014)

  1. Better choice of devices
  2. Raft of wearables arriving
  3. Innovation reach the market quicker
  4. Multiple prices for devices
  5. Open use lets manufacturers create bespoke devices
  6. NFC-enabled for a cashless future
  7. Cross-platform nature makes it more flexible
  8. Customisable UI offers productivity benefits
  9. Apps are cheaper on Android than iOS
  10. A more open ecosystem
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7 thoughts on “Week 7: Apple Fanboy or Fandroid?

  1. I liked your integration of the YouTube video – Yahoo tech Fanboy challenge. It gave a great overview of the rivalry that exists between those who are team iPhone or team Android and the differences between the two technologies.
    Many people may realise that Apple is a closed platform as the iOS operating system gives Apple all control, but your blog made a good point by identifying them as a cult brand and quoting Zittrain “we are content with the fact that apple has complete control.” I guess the question that must be discussed is why do we allow Apple to have such a large control over something as personal as our phone where we store our photos, conversations and use it as a means to communicate? Does it not make more sense to switch to Android where at least there we will have the ability to grasp more control? Or is it that we are lazy and prefer Apple’s constant updates that require no effort on our behalf?

  2. Simpsons memes get me every time haha. What an interesting take you have on the ongoing Apple- Android saga. Coming from an Apple enthusiast I agree that they have gained a cult like following since the release of the first generation iPhone 3G in Australia. It was one of the first smartphones that was actually user friendly (and not a Blackberry). I used to work for a Telco during the introduction of smartphones and when Android was new and exciting and there were two types of customers you would see. iPhone customers and everyone else.

  3. Really nice blog!
    First of all, I’m a total Fandroid, so I really enjoyed reading this. I really like how you presented Android as the counter agent to Apple’s iOS, expanding on the divide by using quotes to highlight the division and set Android above Apple. I think when Roth says that Android was a “…seed intended to grow an entire new wireless family tree,” he was right on the money. Zittrain also made an important point in saying that “If Apple is the gatekeeper to a device’s uses… Users no longer own or control the apps they run – they merely rent them minute by minute.” If you cannot even own or control the uses of your phone, is it really yours? What is the point of carrying around somebody else’s property in your own pocket?

  4. not to mention most android phones are cheaper than a new iphone. If the big ticket item for winning over consumers is to meet demand, surely Android tops the cake. The feedback loop is a whole lot shorter than apple as they said in the lecture. I think you are right that there is a reliance and trust in Apple to spoon feed their users more than Android, which isn’t necessarily a bad thing as well. I think that’s also the reason im so averse to them, like those Mimco bags every one buys, buying the name and the connotations to the name. Apple has this prestige to it Android doesn’t, and i wonder why it doesn’t…

    • This is such a relevant point to raise and I’m happy i read this.

      I think it comes down to people being sheep quite frankly.
      The ‘cult’ like connotations that come along with having your iPhone with the newest Mimco cover for it, then a MacBook with a Marc Jacobs case, is so common. I honestly think it comes down to people wanting what others have (for most of the market), and Apple realise that. The other segments of the market either don’t care, or don’t know the difference, or they know better!

      Android is available on a various amount of devices, HTC, Sony, LG, and Samsung to name a few. I think maybe Samsung are marketing themselves to have that kind of Apple prestige now too…though I personally got a Samsung because it was a cheap option.

      I’m not really negative towards iPhone because I can agree that they are easy to use, though Android is noticeably more open.

  5. Isn’t it interesting that the image surrounding the Apple brand is such a driving force behind sales. Sooo many times I’ve asked someone why they have an iPhone and they say “because its better than an Android” but have no real justification in terms of specs or technological details. The masses are being spoon fed by marketing and are so reliant that they don’t go and seek their own information to compare them. If they genuinely believe that Apple is better then good for them but choosing it purely for aesthetics or brand name shows how materialistic and narcissistic society has become. I’m interested to know whether you are you an Apple or Android person and why?

  6. Reading this post and the responses to it, I find myself in a rather odd situation. All of the content here has made me realize that I have next to no customer loyalty for the tech that I use, particularly my phones. I have used both Android and Apple and can honestly say that both the ups and downs mentioned here are correct; Apple is easy to use and has a sleek design both in physical product and OS but is lacking in overall choice and raw power, Android takes some getting used to and some technological no-how but once you get the hang of it there are very few limitations. To be honest I’m not particularly fussed about which I happen to be using at any given moment, as long as I know how; but I think Apple is more suited to people who are time-poor or simply not “techy”, whereas Android is better suited towards people who value utility. Being “an end in itself” as Roth put it is not strictly a bad thing, but fanaticism about superiority from Apple’s fanboys is no less irritating because of that fact.

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