Who knew that a garden could be your worst enemy???
Through the exploration of four “walled gardens”, including Google, Amazon, Apple and Facebook we can see how the exploitation of content has caused benefits for the monopolies, as well hardships for the end nodes (ourselves). The above presentation identifies the ways in which these corporations gain the rights to control and use our content, where our ability to dismiss and read the following “terms and conditions” have allowed for the sharing of our information, rather than stealing.
Creators here and everywhere are always and at all times building upon the creativity that went before and that surrounds them now. That building is always and everywhere at least partially done without permission and without compensating the original creator. (Lessig, L 204)
Acting as iManors, the four “walled gardens” have been able to transfer our content, copy/sell our information, charge rent and transform user-generated content because we have granted them the permission to do so. Acting as there livestock, we have allowed them to profit and benefit from our personal communication and branding, where they all have one thing in common, copying our content and creating new content generating platforms (Boldrin, M & Levin, D 2007, pg. 10).
Data Collected by Top “Walled Gardens” (Buytaert, D 2015)
What can happen when you don’t read the T&C?