Week 9: Digital Activism or Digital Flop?

Digital activism has become an unavoidable part of our lives, where we are increasingly becoming exposed to political unrest, social tension and charitable organisations through mediums such as Facebook, Twitter, Instagram and YouTube. With no built-in filter, zero cost of entry and an ever-expanding amount of participation, these platforms have become the centre for launching activist campaigns, in which individuals can broadcast to an entire network and aggregate a large following (Mitew, T 2015).

I want to pose the questions: Have social media platforms been used differently to propose different ideas and messages? And have these all been successful? Together, we are going to explore current examples that all of us have been exposed to!

did these social media activisit campaigns work-


This topic is highly controversial, where does one go beyond just agreeing and following a post, tweet or page about an active problem? Social media and activism needs to be effectively implemented to ensure for the justified outcome.


Week 8: Welcome to the World of Virtual Travel

Today, I have the inevitable task of scrolling through my social media feed to discover something travel related, leaving me wanderlust and wondering which location I plan to visit next…

The transformation of traditional journalism has been significant for the travel and tourism industry, where social media participation is critical for tourism businesses in becoming the primary way to connect with today’s customers (Tauson, S  2014). Previously formed on a basis of ‘deliberative journalism’, the control has now shifted from a centralised and institutional media approach to one that is much more diverse, allowing for a wide variety of content, from a extensive list of locations, by a multiplicity of individuals (Bruns, A 2009).

The online travel industry is significantly transforming tourism experiences by changing travel planning, reconfiguring relationships amongst tourists and deconstructing ones sense of tourism via social media (Wang, D & Fesenmaier, R 2013). What I love is the ability for us to create our own ideas about the world around us, where we can generate content, upload experiences, check-in on friends holidays and gather information for our own preparation.


The value is in the aggregated flow of individual contributions, where Facebook, Twitter, Instagram and travel blogs have become effective ways for tourism economies and travel agents to distribute content on a regular basis, increase our level of engagement and retain our interest (Mitew, T 2015). For example, the more content we can gather from our favourite travel agent, the location we want to visit, where to stay, what to eat,  the activities we want to do, the greater the level of motivation for us to partake.

Social media is a fun and useful way to engage in the travel supply chain, where we can avoid making appointments, save time and money, receive up-to-date news and gain increased quality of data by engaging in real-person feedback (Noel, S & Suwaree, A 2008).  If you are planning to go on a holiday soon, I would recommend following reputable travel social media sites because from experience I have learned about places I would have never dreamed of, become aware of great travel specials, engaged in tourism competitions, kept in touch with friends overseas and created my own travel experiences!

Week 7: Apple Fanboy or Fandroid?

With the evolvement of two completely different platforms, Apple Inc. and Google’s Android have sparked major followings who have developed preferences for the competing devices. Are you an Apple Fanboy or a Fandroid?

Apple, was initiated by Steve Jobs and Steve Wozniak in 1976, twenty two years prior to the release of the Android platform. With such a large gap in release time, consumers have become dependent and comfortable with using Apple’s appliances, as we have seen grow and adapt to attract Apple users. Now embodying three separate devices, the iPhone and its associated products have created what is known as a ‘cult brand’ (Mitew, T 2015). Apple is a cult brand, as they embrace their customers by anticipating their basic and higher needs, therefore achieving a level of customer loyalty unprecedented in traditional business (The Cult Branding Company, 2011).

“Apple doesn’t just build products, they build products that their faithful want. And, they have a variety of interesting ways of preaching and listening to the choir” (Bueno, S 2012)

The iPhone is easy, elegant and cool…yet we have become so reliant and trustworthy in the brand itself, that we are content with the fact that Apple has complete control over the platform, content and the users (Zittrain, J 2010). It is because of control, which allows Apple to exhibit such a huge profit margin, where cult brands are able to command premium prices (The Cult Branding Company, 2011).


Over time, platforms have been developed to keep up to date with the increasing demand for consumer control, openness and the free flow of information. Google’s android was created in response to the tyrannical mobile system (Apple’s iPhone), which was closed and repelled all innovators and disrupters who tried to gain entrance (Roth, D 2008).

Apple’s device was an end in itself — a self-contained, jewel-like masterpiece locked in a sleek protective shell. Android was a means, a seed intended to grow an entire new wireless family tree (Roth, D 2008).

Mobile users quickly began switching from Apple to Android, with Google’s share increasing rapidly. The platform had soon developed a large following attracted to the platforms free software which was available on a wide range of devices, access to a wide variety of independent app markets and increased connectivity.


Top 10 Android Benefits over Apple iPhone (Stevenson, A 2014)

  1. Better choice of devices
  2. Raft of wearables arriving
  3. Innovation reach the market quicker
  4. Multiple prices for devices
  5. Open use lets manufacturers create bespoke devices
  6. NFC-enabled for a cashless future
  7. Cross-platform nature makes it more flexible
  8. Customisable UI offers productivity benefits
  9. Apps are cheaper on Android than iOS
  10. A more open ecosystem

Week 6: Do you know what you’re permissing? The T&C’s we NEVER actually read


Who knew that a garden could be your worst enemy???

Through the exploration of four “walled gardens”, including Google, Amazon, Apple and Facebook we can see how the exploitation of content has caused benefits for the monopolies, as well hardships for the end nodes (ourselves). The above presentation identifies the ways in which these corporations gain the rights to control and use our content, where our ability to dismiss and read the following “terms and conditions” have allowed for the sharing of our information, rather than stealing.


Creators here and everywhere are always and at all times building upon the creativity that went before and that surrounds them now. That building is always and everywhere at least partially done without permission and without compensating the original creator. (Lessig, L 204)

Acting as iManors, the four “walled gardens” have been able to transfer our content, copy/sell our information, charge rent and transform user-generated content because we have granted them the permission to do so. Acting as there livestock, we have allowed them to profit and benefit from our personal communication and branding, where they all have one thing in common, copying our content and creating new content generating platforms (Boldrin, M & Levin, D 2007, pg. 10).


Data Collected by Top “Walled Gardens” (Buytaert, D 2015)

What can happen when you don’t read the T&C?