Extremely intrigued by the proposed idea of “content as a commodity” and its relationship to distribution control, I decided to explore further the effects of the “Hit-Driven Model” and its relationship to the evolving film industry. Through the examination of top grossing movies, I discovered that many were controlled by America, with high budgets, high risk, large revenue, concentration on profit gain, focused distribution and production, English language and the concentration of US personnel.
This was then counter-acted on the idea that “Film festivals” were created to seek talent away from the highly materialized and consumer driven forces that characterised the film industry. Establishing a basis to seek talent from independent and foreign niche film makers. Ironically, this market was saturated with high costs of entering content and was used as a channel to source highly marketable and profitable content to use and shape the mass market of ‘blockbusters’. This can be exhibited in the presentation through the examples of “Directors who went from Indie to Blockbuster” (Saadi, Z 2015) and “Tips on Independent Film Distribution” (Arijon, D 1991).
If you know of any foreign, independent or indie films that made it BIG or should have been recognised..POST BELOW! It would be great to discuss why they did or didn’t gain access into the mass market X