Globalisation is one of the most, if not upmost topics discussed and debated across all nations and across all generations. Perhaps, one of the most insightful processes as how society and culture has generated over time. Sukhmani (2014) defines globalisation as the ‘ways that one particular economic system – ‘the free market’ or global capitalism – now permeates most of the globe’. Which in turn increases worldwide exchanges of national and cultural recourses.
Why are India and China taking over TV? Apart from the massive size of their populations, India and China are important as two of the world’s greatest diaspora’s, so each has substantial although dispersed overseas markets to cultivate in pursuit of its own globalisation (Harrison & Sinclair, 2004). You could say that India and China are also known as media capitalists, in which they are sites for mediation, locations where complex forces and flows interact (Curtin, 2003). But what makes these countries such strong and powerful media capitals in today’s society?
Harrison & Sinclair (2004) agree that their massive population deserves attention in which their advanced technology and economic set-up depend on a vast array of culturally diverse influences that attract a wide range of audiences. However, we must note that globalisation relies on the exchange of goods and services, in which Hong Kong is very Chinese and remarkably Western, and yet it’s not really either (Curtin, 2003, pg.267).
This is a specific example of the imbalance in globalisation, I often struggle to define. It is almost impossible to believe that each country is exchanging and absorbing other cultures from roughly the same percentage. Rather it seems, that America takes world views, products, ideas, and other aspects of culture, turns them into their own and spreads them across the globe as “American”. Therefore, the world being more Americanised than Globalised.
What do you think about when you hear the word America? American flags, apple pie, baseballs, hot dogs, the statue of liberty or Justin Beiber. WRONG! Although you might think these people, products and traditions are American, they have in fact originated from other cultures. This raises the question on whether the huge amount of money and popularity that America holds, may be the reason that these people, products and traditions become household names in Indian and Chinese TV, making it increasingly successful.
I view America as holding a certain extent of cultural imperialism, also known as ‘transnational corporate cultural domination’ (Schiller, in Sukhmani, 2014). As you can see there is an inadequate percentage of international flows, networks and media products in the contemporary world, particularly between Asia and America.The American television industry has for decades been the trendsetter in the development of the medium world-world (Curtin, 2009, pg.9)
It’s up to you to look more deeply at where your media is truly coming from, then you may be able to answer whether our society is more influenced by globalisation or Americanisation?
Curtin, Michael, “Comparing Media Capitals: Hong Kong and Mumai”, Global Media and Communication, Sage Publications, 2010. 262-270
Curtin, Michael. “Matrix Media.” Television Studies After TV: Understanding Television in the Post-Broadcast Era. Eds Graeme Turner and Jinna Tay. London: Routledge, 2009. 9–19.
GreatestTVshows 2009, Hole In The Wall US Season 1Episode 1 Part 1, accessed 12/05/2014 http://www.youtube.com/watch?v=cnFBM58UOYM
Harrison, M & J Sinclair 2004, ‘Globalisation, Nation, and Television in Asia’, Television New Media, vol. 5, no.41, pp. 41-54
Sukhmani, K 2014, Globalisation and the Media, lecture, BCM310 Emerging Issues in Media and Communications, University of Wollongong, delivered 12 May
The tube gangster 2009, Chinese Tetris, accessed 12/05/2014, https://www.youtube.com/watch?v=qdvIdEaw7Lg