We are the current generation, one of the generations who has seen the most technological and economical change in history, from the release of mobile phones to 3D televisions, we have seen it all! Much like us individuals, media companies have also been experiencing similar periods of decline, fluctuation and change, particularly in the way news is communicated today, as compared to a decade ago. This change in the journalism sphere has caused the convergence and adaptation to new forms of delivery, competition, migrating to the Internet and audience interaction as we have never seen before (consumer to prosumer). Which you can believe, has brought about ways to “do things differently” (O’Donnell, 2013).
Our response mechanisms and the ability for news to travel quickly through social media networks and news media applications has allowed for a more “innovative” approach to journalism, an increasingly “innovative” way to connect with individuals around the world, and a more “innovative” advancement towards audience and news interaction e.g. Facebook, Twitter, apple news applications, gaming etc. As humans have become more innovative in everyday life, journalism and media have adapted to suite the current wants and needs of civilisation.
Twitter, is a “social networking and microblogging service utilising instant messaging, SMS or a web interface” (Twitter, 2013). But how has this service become such a successful innovation of the journalism era, with only allowing the use of 140 characters per tweet? The Twitter platform allows journalists to freely express opinions, provide accountability and transparency and share user-generated content with followers (Lasorsa et. al., 2011, pg. 19). Funnily enough, there is a distinct relationship between Pavlik’s (2013, pg.187) four principles for successful innovation, which overall allow it to exhibit factors of commitment to freedom of speech, and dedication to the pursuit of truth and accuracy reporting.
“Tweet from News source, and audience feedback/opinion via. Twitter”
Much like the art of journalism, we are constantly expressing our own thoughts and opinions on topics in the media via social networking sites, as well as our ability to “update everyone before it even gets to the news” (National Geographic News, 2013). This link between social networking sites and the four principles of innovation, such as freedom of speech, has lead to Twitter’s successful use for news content, the quick global spread of news, and audience feedback. Making it a core competency of future journalism, which makes it more applicable in today’s society than traditional.
Media outlets must come up with new ways of expressing journalism! If individuals can use 140 characters on Twitter to become successful, than news media can too!
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