Pubs, airports, fast food restaurants and even laundries, the list of public spaces that contains screens is endless! However, what is interesting is the way we act in these public situations that we wouldn’t usually do at home. As discussed by Bowles (2013) in the lecture, the 1982 rules of the public screen have shaped the way we receive and translate information. For example:
- Adjust to the social rules of the settings
- Adjust yourselves to other people in the space
- Viewers orient to the screen even when not watching
- Open to talking about what’s on the screen
Although these television messages create different emotions in each individual, yet conform us to act in a certain manner, what is the purpose of showing such things publicly? Will (2005) elaborates “500 channels mock public television as crucial to diversity”. http://search.proquest.com.ezproxy.uow.edu.au/docview/285898750 As a global society, public networks and public viewing allow for the shared knowledge of cultures, information, news, events, and products from around the world. We no longer have to search for this data; it is forced upon us through public TV’s.
Where have you seen a TV in a public space? How does it make you feel? Personally, working in a women’s retail store, the use of televisions in this public space is vital, particularly in the waiting area near the change rooms. I am aware that the sole purpose of these screens is to promote the store’s clothing. This is a very smart idea, as people are waiting to use the change room, or whilst are waiting for a friend, they can observe a dress, a pair of shorts or a top on a real person rather than a mannequin. This makes them attracted to the product and they are able to see what’s in the store while they are seated.
This Week’s Styles “Lily and Minx” (2013)
In contrast to that of Sarah Abreau’s blog “Media Screens”, which elaborates that “public media screens enables people to interact with companies on another level. It creates engagement and a connection between the customer and company (Shinohara, A et al, 2007)”. This shows a strong and evident link between the level of sales at Lily and Minx, and the public screen advertising the products. http://sarahsmediaspacejam.wordpress.com/2013/09/20/media-screens/
Do you think the University of Wollongong’s television advertisements are gaining all the recognition and applicants it should be?? I don’t think they are! There needs to be more creativity and more coverage on the campus lifestyle. Personally I think the TV advertisements should include all of the campus parties (e.g. toga party), harbour cruises, markets, uni bar events and the URAC gym. These are the characteristics of university that make a “uni life” so enjoyable for its students, it is not all about being culturally diverse and studying, it’s what we are able to do with these national identities and knowledge which is the greatest asset to UOW!
Uni Bar “Garden Party” ft. “Owl Eyes”
Has the use of public television’s been used fully to meet their intended purposes, or is there much more that could be done to bring in the revenue, sales and applicants?? Either way, we are still going to act different in public when viewing the screen, than when we do in the privacy of our own homes.
Abreau, S 2013, ‘Media Screens’, University of Wollongong, weblog post, WordPress, 20 September, accessed 21/09/2013, http://sarahsmediaspacejam.wordpress.com/2013/09/20/media-screens/
Bowles, K 2013, New Public Media Space, lecture, BCM240 Media, Audience and Place, University of Wollongong, delivered 16/09/2013
Will, G 2005, ‘Public TV for what purpose?’ The Grand Rapid’s Press, 5 March, p.1, accessed 21/09/2-13, http://search.proquest.com.ezproxy.uow.edu.au/docview/285898750
YouTube 2012, Garden Party-Sneaky Sound System & Owl Eyes, accessed 21/09/2013, http://www.youtube.com/watch?v=hpmpdFNZx_0
YouTube 2013, This Week in Fashion-Lily + Minx, accessed 21/09/2013 http://www.youtube.com/watch?v=e_O9YUkYkzk