“Craving for Change”

Why are India and China taking over TV? Michael Curtin (2010) elaborates that both are considerably different! However, “they will indeed be major economic, social, and cultural forces in the 21st century, and their impact on global media is likely to be profound”p263. But which of these forces is the strongest? Why are these countries becoming the largest media capitalists in the world? Is it economic? Or is it a shift in our generation’s social and cultural characteristics that bring the need for expanding economic development and crave our need for change? Could it in fact be the opposite way around! That economic development causes change both socially and culturally?

“Media capitals are sites of mediation, locations where complex forces and flows interact……….they are places where things come together and, consequently, where the generation and circulation of new mass culture forms become possible” (Curtin, 2003). What makes India (Mumbai) and China (Hong Kong) such strong and powerful media capitals in today’s society?

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As well as their advanced technology and economic set-up, both capitals depend on a vast array of culturally diverse influences that attract a wide range of audiences. “The city’s fortune as a media capital rests not only on its centrality, but also on its marginality. Hong Kong is very Chinese and remarkably Western, and yet it’s not really either” (Curtin, 2003) p267.

American ‘Human Tetris’ Game Show

VS.

Asian ‘Human Tetris’ Game Show

Should America be concerned? Although located in America, Hollywood is considerably APPREHENSIVE! Which was evident in 1993, after the release of ‘The X-Files’. TV.com (2002) identitifies “The X-Files as a Peabody, Golden Globe and Emmy Award-winning American science fiction television series created by Chris Carter”. For more information on ‘The X-Files’ visit http://www.imdb.com/title/tt0106179/

The X-Files (1993-2002)’

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This form of ‘neo-orientalism’ allowed for the realization that media capitalists are emerging not only nationally but transnationally and that television series and films could be produced cheaper and encounter much less restrictions on laws and taxes etc.

As Curtin (2009) expresses “The American television industry has for decades been a trendsetter in the development of the medium world-wide” p9, it won’t and isn’t going to be forever. We are evolving, things are changing every day, it’s our desire and our craving’s to want and explore those changes! Hong Kong and Mumbai are feeding those cravings, yet our cravings will once again change. Economic, social and cultural forces will change! Where are we going next?

 

REFERENCE LIST:

Australiannetworknews 2011, Indian film-makers show their diversity, accessed 29/08/2013 http://www.youtube.com/watch?feature=player_embedded&v=hVtT46YQiME

BolumRehBeri, The X-Files, JPEG, accessed 29/08/2013 http://www.bolumrehberi.com/The-X-Files.asp

Curtin, Michael, “Comparing Media Capitals: Hong Kong and Mumai”, Global Media and Communication, Sage Publications, 2010. 262-270

Curtin, Michael. “Matrix Media.” Television Studies After TV: Understanding Television in the Post-Broadcast Era. Eds Graeme Turner and Jinna Tay. London: Routledge, 2009. 9–19.

GreatestTVshows 2009, Hole In The Wall US Season 1Episode 1 Part 1, accessed 29/08/2013 http://www.youtube.com/watch?v=cnFBM58UOYM

IMDb 2013, The X-Files (1993-2002), accessed 29/08/2013, http://www.imdb.com/title/tt0106179/

Khorana, S 2013, BCM111, ‘Television and the Emergence of New Media Capitals’, lecure notes, accessed 29/08/2013, elearning@UOW

Neon Flights, Cathaway Pacific Airway Flight, JPEG, accessed 29/08/2013, http://www.neonflights.com/flight-of-20:05-with-cathay_pacific_airways-from-hong_kong-to-mumbai/cx685.htm

TV 2002, The X-Files, accessed 29/08/2013, http://www.tv.com/shows/the-xfiles/

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